Digital Marketing Insights
How to Write the Perfect One-Liner for Your Business in 2025
When talking about our business or organization it is essential that we contextualize what we say in a way that will make sense to the person to whom we are speaking.
The Ultimate Guide to Crafting a Professional Website for Your Trade Business
Having a professional website is essential for trade businesses looking to thrive in a competitive market. Your website serves as the digital storefront for your business, often forming the first impression potential customers have of your brand. In this ultimate guide, we'll walk you through the step-by-step process of building a professional website that effectively showcases your trade business and attracts valuable leads.
How to Use Squarespace Analytics
So, you’ve launched your site – now what? If Squarespace Analytics looks overwhelming, you’re not alone. Don’t worry, we’ve been there too and will help you start with confidence!
7 Best Squarespace Font Pairings for 2025
Discover the 7 best Squarespace font pairings for 2025! From modern and bold to classic and elegant, these font combinations are perfect for creating standout, professional websites. Whether you're building a site for a creative agency, e-commerce store, or lifestyle blog, find the ideal font pairing to enhance readability and style. Perfect for Squarespace designers looking to elevate their typography game!
From HTML to Squarespace: A Beginner's Guide to Building a Website
If you're a business owner looking to build a website, you might feel overwhelmed learning about HTML, CSS and everything else. These coding languages provide the structure, content, and visual design of your website. However, coding a website from scratch can be time-consuming and daunting. In this article, I'll break down the differences between HTML and CSS and explore how Squarespace simplifies the website-building process.
How to Optimize Images for Your Website: A Step-by-Step Guide
Optimizing images for your website is crucial for both user experience and SEO. Large, unoptimized images can slow down your site’s loading speed, frustrating visitors and negatively impacting your Google ranking. Fortunately, with a few simple steps, you can ensure your images are high-quality while keeping your website fast and efficient. Compressing your images can save space on your website!
How to Get More Google Reviews and Boost Your SEO
Google reviews can be a game-changer for your business. They do more than just provide social proof — they help build trust with potential customers, enhance your credibility, and even boost your SEO. In fact, businesses with a steady stream of positive Google reviews tend to rank higher in local search results, giving you a competitive edge.
How to Update the Mobile Layout of Your Squarespace Website
In today’s mobile-first world, having a responsive, user-friendly mobile layout is crucial for the success of your website. Did you know that more than half of all web traffic comes from mobile devices?
Elevate Your Website’s Presence
First impressions matter. Your website’s favicon and social sharing image play a crucial role in how your site is presented across different platforms. Here's a step-by-step guide to ensure your website stands out and looks professional both in browser tabs and when shared on social media.
How Do I Update Metadata on My Squarespace Pages for Better SEO?
When it comes to getting your website noticed by search engines, the details matter. One of the most effective yet often overlooked ways to boost your site’s visibility is by updating the metadata on each of your individual pages. In this post, we’ll look at why metadata is crucial for your SEO strategy, how to update it on Squarespace, and which pages need your attention.
How to Build a Website for a Nonprofit
You’ve got a passion for your community, you’re a self-starter who wants to make a change, but you’re not quite sure how to translate that into an online presence. You know that establishing an impactful online presence is crucial to engage supporters, spread your mission, and facilitate donations, but you need help with your next steps.
The Importance of Adding Alt Text to Your Images on Squarespace
When it comes to optimizing your website for search engines and accessibility, adding alt text to your images is a crucial step that often gets overlooked. In this post, we'll break down why alt text is important, how it benefits your site, and provide a simple guide on how to add it to your images.
Reimagining a Classic: A Fresh Take on Our Visual Identity
At Known Creative, our essence has always been about making connections—connecting ideas, people, and digital strategies to foster clear and effective communication. Today, we're excited to share a bold step in our journey: a fresh take on an old favorite. Our updated logo isn't just a nod to our past; it's a redefined promise of clarity and understanding in an increasingly complex digital landscape.
Squarespace vs WordPress
When it comes to building a website, choosing the right platform is crucial. For many, the debate boils down to Squarespace vs. WordPress. Both have their strengths and unique features, but which one is right for you? Let’s break down the key differences to help you make an informed decision.
How to Make a 301 Redirect – and Why!
Keeping your website running smoothly requires more than just great content and a sleek design. It’s also about managing the technical aspects that keep visitors engaged and search engines happy. One essential tool in your web management toolbox is the 301 redirect. But what exactly is it, and why is it so important?
Custom Website vs. Premium Template
Having a professional website is crucial for the success of any business. However, one common dilemma that businesses face is deciding between a custom website and making one themselves.
Choosing the Right Premium Template for Your Therapy Website
Creating a professional and functional website is essential for therapists in private practice. It not only helps you connect with clients but also builds trust and showcases your expertise.
Building an Effective Church Website
Churches who live on a mission to connect with their community need to create a dynamic and engaging online presence to help do so. Having a great website allows churches to connect with their community, share their message, and facilitate engagement.
Join Me at Squarespace Circle Day 2024: A Journey into Digital Creativity and Commerce
I'm thrilled to share some incredibly exciting news with all of you—this year, I have the immense honor of being one of the speakers at Squarespace Circle Day 2024 in New York City!
Building the Best Construction Website
Creating a professional and engaging online presence is essential for tradespeople to attract clients, showcase their work, and grow their business – but it can sometimes be the last thing on your mind. You want to focus on what you do best, your trade!