Google reviews can be a game-changer for your business. They do more than just provide social proof — they help build trust with potential customers, enhance your credibility, and even boost your SEO. In fact, businesses with a steady stream of positive Google reviews tend to rank higher in local search results, giving you a competitive edge.

A woman holding a physical Google review.

Why Google Reviews Matter

1. Improve SEO

Google uses reviews as a factor in determining how your business appears in search results. More reviews, especially positive ones, can help your website rank higher, making it easier for potential customers to find you.

2. Build Trust and Credibility

When people see that others have had a great experience with your business, they’re more likely to trust and choose your services. Positive reviews are like mini-testimonials that speak for you, turning searchers into customers.

3. Increase Engagement

Google reviews help create a more engaging online presence. Responding to reviews, whether positive or negative, shows that you care about your customers’ feedback, which further strengthens your relationship with them.

How to Get More Google Reviews

Now that you know why reviews are so valuable, let’s dive into how you can easily collect them.

1. Set Up Your Google My Business Account

If you haven’t already, you’ll need to set up your Google My Business account. This free tool helps your business appear on Google Search and Maps, making it easier for local customers to find you. Once your account is up and running, you’ll be able to manage your business profile and start collecting reviews.

2. Invite Your Happy Customers

Don’t be shy about asking satisfied customers for reviews! It only takes about 30 seconds for them to leave a review, so make it easy by sending them a direct link to your Google review page. Focus on customers who’ve had a positive experience with your business, as they’re most likely to leave glowing feedback.

3. Find Your Review Link

Here’s how you can quickly generate a review link for your customers:

Google your business name and scroll down to where you see your business profile and reviews on the right-hand side of the results page.
Click on the “Get More Reviews” button.
This will give you a unique review link. Simply click to copy it and send it to the customers you want to invite.

4. Send Personalized Review Requests

Once you have the link, craft a personalized message to your customers. Let them know you value their feedback and would appreciate a quick review of their experience. Mention that it only takes about 30 seconds to complete, which can motivate them to take action right away.

A screenshot of how to post a Google review.

5. Follow Up and Respond to Reviews

After collecting reviews, be sure to respond to each one. Thank your customers for their feedback, and address any concerns if needed. This not only shows you’re engaged with your customers but also increases your chances of getting even more reviews in the future.

Ready to Get More Google Reviews?

By following these simple steps, you’ll be well on your way to collecting more Google reviews and improving your online presence. To help you get started, watch this quick video from our web designer on how to set up and optimize your Google My Business account and invite customers to leave reviews.

How to Get More Google Reviews and Boost Your SEO