Vanessa Joy Walker

Squarespace for Professional Speaker

Optimizing SEO, improving content hierarchy, and aligning her online presence with her dynamic personality and services.

Project Overview

Vanessa Joy Walker, a renowned author and speaker, sought to optimize her Squarespace site for SEO and clearly communicate her services in a way that reflects her expertise and extensive resources. Her previous website was outdated, and she was unsure about the content hierarchy. Due to her busy travel schedule, she needed someone who could handle the redesign and streamline her online presence.

Challenges Before Working With Us:
Vanessa's website was built on an older version of Squarespace, limiting her ability to showcase her services effectively. Additionally, the content hierarchy lacked clarity, making it difficult for visitors to understand her offerings. She was also looking to integrate lead magnets and optimize for SEO but wasn't sure how to approach this.

The Solution

We redesigned Vanessa’s website from the ground up using the latest version of Squarespace. The new design features clear user journeys for her speaking and coaching services. We also integrated lead magnet automation, optimized her site for search engines, and redesigned her logo to better reflect her brand.

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Results

The result is a website that feels personal, engaging, and directly aligned with Vanessa’s brand and expertise. The new design has attracted many new leads and positioned Vanessa as a trusted professional in her field.