Center for Communication

Squarespace for NYC Non-Profit Website

"Connecting Education with Media Leadership for Over 40 Years"

Project Overview

For over four decades, the Center for Communication has been a vital bridge between higher education and leaders in media, empowering the next generation of industry talent in global hubs like New York City. Recently, their mission expanded to focus on fostering diverse leadership in media, and they needed a website that reflected this evolution.

The challenge? Creating a modern, visually engaging website that would support their new focus while optimizing for event promotion, lead generation, and audience engagement.

Our Solution

Complete Redesign: Transformed their outdated website into a vibrant, modern platform aligned with their updated brand identity and mission.

Dynamic Features: Integrated background video to add energy and dimension, showcasing their events and initiatives.
Inbound Marketing Optimization: Streamlined their strategy to gather more leads and encourage participation in events.
Enhanced Event Visibility: Highlighted their in-person and virtual events, driving greater attendance and engagement.
Educational Impact: Designed with undergrads, grad students, and educators in mind, emphasizing accessibility and clarity.

View Website

Results

Increased Attendance: The new website has driven higher participation in events, both in-person and online.
Wider Reach: Trained students from over 200 colleges and universities in the greater NYC area.
Mission Alignment: Successfully communicated their commitment to empowering diverse media leaders, attracting like-minded partners and participants.
Lead Generation Growth: Enhanced their ability to gather leads and nurture their audience effectively.