Hillsborough Wills & Trusts

Squarespace for Law Firm

"Helping Real Clients Protect What Matters Most"

Project Overview

Hillsborough Wills & Trusts came to us with a clear goal: increase website traffic, boost conversions, and improve their user experience. However, like many small businesses, they didn’t have the time or expertise to prioritize their marketing and branding efforts amidst their busy client schedules.

Their outdated Squarespace site lacked a cohesive inbound marketing strategy and visual appeal, making it difficult to showcase their expertise and build trust with potential clients.

Our Solution

We partnered with Hillsborough Wills & Trusts over six months to implement a comprehensive growth marketing strategy, transforming their online presence into a powerful client-conversion tool.

Complete Website Redesign: Modernized their website to highlight authentic client stories, improve navigation, and enhance the overall user experience.
Email Automation System: Built a seamless system to engage leads and keep clients informed.
SEO Optimization: Improved their site’s search performance to attract the right audience.
Content Creation: Developed compelling blog posts that answered common client questions and showcased their expertise.
Lead Magnet Development: Created a downloadable resource to capture potential leads and nurture them into clients.

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Results

Increased Website Traffic: Improved search rankings and attracted more visitors.
Boosted Conversions: Enhanced website functionality and clear CTAs turned visitors into clients.
Effortless Marketing: Automated systems allowed the team to focus on clients while their marketing ran in the background.
Stronger Brand Presence: A visually appealing, client-focused website that instills trust and professionalism.